It is easy to build up an online presense. Nowadays everybody is online through some social media. But it still doesnt mean that we get to understand who that person is as an observer.
I see that the people we really seem to follow online are the ones that video blog. Video is insanely more personal than both text and pictures.
And why would you want to be personal? Actually I think it can work professionally as well. As a CEO of Morningtrain I guess i have some role to play. And that means I at least have to consider marketing through that media. In the form of educational or inspirational videos.
Am I trying to become famous?
If a select few (but right) people see these videos I will have fulfilled my goal.
The whole idea is more of showing people what we care about as a company and as professionals at that company when they are looking at us to begin with.
My first try at this can be seen below. I definitely need to learn to relax a bit more in front of the screen :D